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How to Get the Most out of Corporate Sponsors for Your Conference

Hosting a conference event is one of the best ways to gain more exposure for a business, especially if it is a new one. However, the problem with this is that start-ups don’t always have the biggest budget available to them. A great way to overcome this issue is by getting corporate companies to sponsor your event – but it is not always the easiest thing to attract these companies. To ensure you do this well, have a look at some of the tips below to help you secure some corporate sponsors for your event.

 

Find Relevant Sponsors

One of the key things to remember is that you will want to find sponsors which are relevant to the event you’re holding. It is great being able to get a sponsor to agree in coming and helping your event, but if they have nothing to do with the industry then it will be a waste of time for both you and the sponsor. Therefore, you should try and search for sponsors which are specific to the demographic that you expect to be attending the conference.

 

Clearly Outline the Details of Your Conference

When you are in the process of reaching out to sponsors, it is very important that you are completely transparent about the specific details of the event. The sponsor will need to know the number of guests you have confirmed, forecast of additional guests, the demographic of guests, the venue and the date. This way, after the event is over, the sponsor will not be able to complain about anything you said being untrue.

 

Promoting Your Sponsors

Once you have secured the contract from your sponsors, the next step is to make sure your sponsors are adequately promoted at the event. The specifics of this usually differ from sponsor to sponsor, but you would typically be expected to make sure their brand is clearly visible at the event. A great choice is to use promotional products, such as wristbands, t-shirts, hats or sunglasses which have the company’s logo on them. These can either be handed out to attendees or worn by the staff at the event.

 

Maintain the Relationship After the Event

Sponsorship for the conference is obviously great because it allows you to run the event, but another additional bonus is that it allows you to develop a business relationship with the company. There is a common saying that ‘it is all about who you know’, and if you are a start-up business, having some corporate connections within your industry can be great for helping your business develop.

 

 

 

The Types of Events You Can Use Wristbands At

When it comes to holding an event, the thought of using wristbands is not likely to crop up in your mind as an item which can be used as part of the event – but they can be helpful for a variety of different reasons. Whether you are wanting heightened security, a way to make your event more unique or just simply add a splash of colour to your event, take a look below for events where you can use wristbands.

 

Charity Events

Charity events can be run in a variety of different ways and for a number of different purposes, and the reason for using wristbands at them can vary too! The best way to use wristbands at a charity event would be to try and promote the charity the event is taking place in aid of. Charity wristbands are as a popular as ever, and they can be easily customised so that they can be engraved with the logo or name of the charity, these can then be sold to attendees to help raise more money for the charity.

 

Birthday Parties

Wristbands can be a great idea for birthday parties too. If it is a birthday party with younger children in a public space, using wristbands is a great way to ensure that parents know who is part of the party and if they get lost, people will know to return the child to where the party is. Another option can be to use fabric wristbands which are can be decorated and kept as a piece of memorabilia for the birthday.

 

Nightclubs

Wristbands are also a very efficient way of helping with security and admission of people into a nightclub event. These are a great alternative to stamps which can be easily rubbed off or transferred. The reason wristbands are better is because you can get vinyl wristbands which are designed so they can only be removed if they are cut off, which means that once a person attends the club they can not give the wristband to anyone else.

Benefits of Using Promotional Products

For many businesses, it can sometimes be difficult to constantly think of new and creative ways to promote their business. This can be a problem seen as though active promotion of their business is one of the key ways they can continually acquire new customers, and keep their current ones too. A lot of business owners don’t have the greatest perception of promotional products, but the truth is that using them can have multiple benefits for their business – some of which are listed below.

 

Improve Brand Recognition

A goal for the majority of businesses is always to have good brand recognition, but it can sometimes be difficult to stand out from the competition. Therefore, it is important to try and get creative in the way they promote – which is where promotional products can be the answer. Promotional products can be a simple tool for improving brand awareness, the reason being if you give a customer a product they can easily use in their everyday life which has a logo on, it will keep the business at the top of their mind.

 

Alternative to a Business Card

There is no doubt that business cards can be very useful, but promotional products can be a much more fun and creative way to describe a business’s information. The two can be used hand-in-hand too, by giving your card along with a branded product. For instance, if you own a hat store, think about giving a branded cap along with your business card to potential customers as this will be sure to keep the business in the mind of the customer.

 

Vary Your Marketing

For some businesses, using one particular medium of marketing can be beneficial. However, the best businesses usually have a good variety of different promotional techniques. It can be very good to have a newspaper advert or run a social media campaign, but it can be even better to follow this up by handing out some promotional products as part of the same campaign. This can improve the effectiveness of the campaign and will make it much more memorable for the customers.

 

Improve Customer Loyalty

When a business has a tight budget, it can be very difficult to continuously try and develop new ways to ensure their customers stay loyal. By constantly offering discounts, it will be sure to eventually eat away at profits – but by using promotional products it can have a better effect but for less money. The reason for this is if the business gives the customer a free product when they spend over a certain amount of money, it will be sure to make them happy and will keep the business at the top of the customers mind.

Traditional or Digital, Which is the Best Way to Market Your Business?

The typical forms of traditional marketing techniques include things such as newspapers, magazines and billboards. As well as commercials from television, radio and cinema. Digital marketing techniques generally revolve around the internet with things such as search engine marketing, advertising on websites and social media. The problem with these two techniques comes with choosing which one is actually best when it comes to marketing your business – explained below are what these two methods are and what they include.

 

Traditional Marketing

 

One of the benefits of traditional marketing is that it is very good for businesses who want to make sure they reach their customers on a local level. For instance, the business can advertise their business on a radio station that is in their region. The business can also promote alongside this by using direct marketing to people in the local area too. A big aspect of traditional marketing is that you can also give the customer a physical item that they can keep. However, a customer can be very likely to look at a flyer and throw it away. Therefore, a great way to overcome this is to use goodie bags or lanyards as you can still brand these and they are more likely to be kept by the customer.

 

Digital Marketing

 

One thing that is great about marketing digitally is that it allows you to be more in-depth when your business is trying to target a specific demographic. A big part of digital marketing is social media, and this is one of the most cost-effective tools available to any business. Additionally, it allows for a two-communication between you and the customer which means that you can easily gather feedback on any kind of marketing campaign.

 

So, which is Better?

 

It is important to remember that both techniques have their downsides too. For instance, with traditional marketing it can be hard to track to the progress of a lot of your campaigns and see if they actually had any effect on gaining your business more sales. Digital marketing issues comes with the fact that the customers have lot of power with the feedback they give – particularly on social media – can be seen straight away, and if this feedback isn’t good it can have a detrimental effect on your business.

 

Therefore, to get the both out of each method, both should be used hand-in-hand in the same campaign. This can be done easily by making a television advert and then producing YouTube adverts that also go along with the story of the TV advert. Or by running a social media campaign and then team it with direct marketing by handing out wristbands which customers can take a picture of and send in to your social media account to get a discount on your product/service.

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