How to Promote Your Business at Summer Events

Each year, there are a huge number of events which are held during the summer. There are festivals, street fairs, marathons and outdoor concerts which all attract thousands of attendees. Not only are these fun events to partake in and enjoy but they are also a great opportunity for businesses to promote their company and meet some of their customers face-to-face. In some cases, there are certain events which are perfect for specific businesses to promote their company at – such as a restaurant sampling meals at a food festival. However, if you can’t think of a summer event which your business is a perfect fit for, there are still a number of other options when you want to promote your business at summer events.


Product Give-A-Way

A lot of event organisers will give you the option to enter the event as a sponsor who is doing a product give-a-away, which can be a great way to get more exposure for what your business offers. The best way to make this effective and memorable is to associate your product with the type of event. Therefore, if you have an outdoor event which is expected to be sunny – then using some promotional sunglasses with your logo on them can be a great way to get some exposure for your business.


Offer a Free Consultation

If you own a consultancy business such as an interior designer – then it can be a great idea to try and have a stall at an event which allows attendees to get a free consultation. This can be done by getting them to sign-up with some details and then if they visit your business, you can give them a free one-off consultancy session.


Feed the Crowd

During warm outdoor events in the summer, all guests will love to have some free cold drinks and light snacks. This can be great even if you’re not a food or drink business, as handing out some water in a paper cup with your logo on it is a great way to give your business a positive image.


Hold a Contest

If there is an event which will have a large footfall, it can be a great idea to try and get people to sign up for a competition. You can simply ask them to pop down their name and email address and then put them in a draw for a competition that is associated with your business e.g. a year’s free gym membership or free weekly meals. This then allows you to add these emails to your database and can be used for marketing purposes.


How to Safely Remove Your Festival Wristband Without Cutting It Off

It is a common problem amongst a huge number of festival goers: you’ve had an amazing time at a festival and you don’t want to depart with the wristband which you wore throughout! However, it is important to know that keeping on your festival wristband for too long is extremely unhygienic and cause health problems – but that doesn’t mean you have to chop it off. A festival wristband is quite symbolic to many people having to cut it and ruin it is never a nice thought, so to overcome this take a look at the following steps to see how you can safely remove your festival wristband without cutting it off.


1.   Get a Plastic Carrier Bag

The first thing you will need to do will be to get a plastic carrier bag. Typically, most supermarket carrier bags will suffice, but it is just important that you have one which is strong and not too thin. Also, try not to get one which is too large as this can be hard to manage – you will see why in the following steps!


2.   Place Your Hand Inside the Bag

Once you have an adequate carrier bag, the next step is to place your hand inside it so that you are wearing it like a glove. Once your hand is placed correctly inside the bag, the next step is to pull the handles through the wristband so that they are sticking outside of the other end of it.


3.   Turn the Bag Inside Out

The next step is to then turn the bag inside out. You will do this by getting the handles and then pulling them around the wristband to where your fingers are. This step can be quite tricky, so that is why it is important that the bag you use is not too big.


4.   Pull Down the Bag

Once you have pulled the handles down, it will mean that the carrier bag is wrapped around the wristband. The final step is to then hold the handles and pull the wristband off your hand. Depending on how tight the wristband is, this can be quite painful – but you should be able to move it down without too much effort by moving your hand around slightly so that it can meet the looser spots on your hand.



Once you have followed the steps your festival wristband should slip right off your hand and will be completely intact! You can choose to do with it as you wish and should you do this with all of your future wristbands too, you will build up a great collection.

Why are Tyvek Wristbands So Good for Events?

Any event organiser knows how stressful it can be to try and make sure you correctly control the crowd. There are lots of common problems which occur such as people wanting to get in without paying and having to differentiate between people who can legally drink and those who are underage. However, Tyvek wristbands can be a great way to overcome this as they have a lot of qualities which make them fantastic for events – but what is it that makes them so good?


Colour Code

By using multiple colours for your event, it can easily allow the security at the event to manage the attendees and monitor their activity. Different colours can be used to separate people in different age groups, and allow certain people access to VIP areas or where alcohol can be purchased. This then makes it easier for security to identify people who are allowed to be drinking alcohol or be in the VIP sections.



You can also get your Tyvek wristbands printed with anything you want on them to allow for better crowd control. For instance, there may be parts of your event which are only accessible at certain times or dates for some of the guests. By having the time & date printed on the wristbands, it allows security to easily see whether the attendee is allowed into the event at that time.



Tyvek Wristbands are also very popular because of their durability. The only way they can be removed is if they are cut off, and they are able to withstand both hot weather or rain. This makes them ideal for events which are outdoors or in warm nightclubs, and also offers heightened security because once they are on someone they will not be able to be given to someone else.



Overall, Tyvek wristbands are so great for events because they can be hugely helpful for security at the as it allows them to control the crowd. They can also give the attendees a great souvenir to keep – and they are great for a multitude of different events.

How to Get the Most out of Corporate Sponsors for Your Conference

Hosting a conference event is one of the best ways to gain more exposure for a business, especially if it is a new one. However, the problem with this is that start-ups don’t always have the biggest budget available to them. A great way to overcome this issue is by getting corporate companies to sponsor your event – but it is not always the easiest thing to attract these companies. To ensure you do this well, have a look at some of the tips below to help you secure some corporate sponsors for your event.


Find Relevant Sponsors

One of the key things to remember is that you will want to find sponsors which are relevant to the event you’re holding. It is great being able to get a sponsor to agree in coming and helping your event, but if they have nothing to do with the industry then it will be a waste of time for both you and the sponsor. Therefore, you should try and search for sponsors which are specific to the demographic that you expect to be attending the conference.


Clearly Outline the Details of Your Conference

When you are in the process of reaching out to sponsors, it is very important that you are completely transparent about the specific details of the event. The sponsor will need to know the number of guests you have confirmed, forecast of additional guests, the demographic of guests, the venue and the date. This way, after the event is over, the sponsor will not be able to complain about anything you said being untrue.


Promoting Your Sponsors

Once you have secured the contract from your sponsors, the next step is to make sure your sponsors are adequately promoted at the event. The specifics of this usually differ from sponsor to sponsor, but you would typically be expected to make sure their brand is clearly visible at the event. A great choice is to use promotional products, such as wristbands, t-shirts, hats or sunglasses which have the company’s logo on them. These can either be handed out to attendees or worn by the staff at the event.


Maintain the Relationship After the Event

Sponsorship for the conference is obviously great because it allows you to run the event, but another additional bonus is that it allows you to develop a business relationship with the company. There is a common saying that ‘it is all about who you know’, and if you are a start-up business, having some corporate connections within your industry can be great for helping your business develop.




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