One of the best ways to get people through the door of your nightclubs is to host events. This will get people talking about how great your venue is and will get them excited for the next time you have something planned. The key to success is to keep people happy and to learn what your customers want and respond to. This process, as with anything, will be trial and error, and will take time to perfect, but once you have the formula perfected, you will see the success.
Plan your event:
Any event takes time to plan, and it’s important to make sure that you account for any possibility. For example, if too many people turn up, how are you going to accommodate and cater to their needs. Planning to the last detail will ensure that there will be minimum “slip ups” when the night is running. As well as thinking about everything that needs covering, it’s always a good idea to get some advice and information from industry experts and people who have gone through the same process. This will give you a better insight into what to expect on the run up to your event.
Hire the right entertainment:
Your whole night is essentially relying on having the right act and entertainment. Always work within your budget, but also strive to find perfection for your event. Do some research on who the hottest DJs and live acts are in your local area, put your feelers out and make some connections. Acts who are looking for a way to establish themselves will always be happy for the opportunity to play their music and will come at a much lower price than acts who are well established and have a huge following. The trick is to find a happy medium between people who will bring customers and event-goes through the door, and people who will not take up the large majority of your budget in the process.
Put a pre-sale on your tickets:
Putting a pre-sale on your tickets will help you to gage how successful your event is going to be, and will allow you to make any necessary changes before it happens. A pre-sale also creates a buzz and is almost like a way of showing the exclusivity and high-demand for the particular event. Even if your pre-sale isn’t doing so well, fake it until you make it and allude to the fact that tickets are selling quickly, as this will create urgency and will make people buy them. The perfect solution for presale tickets is to hand out tyvek wristbands, and keep a name and wristband number noted down, as these are less likely to get lost prior to the event as people will want to wear them. This is also a great way to encourage some free advertisement for your event.
Be sure to keep people happy:
Keeping people happy throughout your night will keep them coming back for more and will keep the atmosphere light and fun. Any problems that may arise will have been premeditated in the planning stages, but it is also important to liaise with people throughout the night and get their feedback, this shows that you are an attentive host, which will benefit yourself and the brand you are creating.
Learn from your successes and failures:
At the end of the night, assess the successes and failures you have faced and seek to improve upon them. One of the biggest mistakes that an event host can make is to assume that everything went well and that nothing needs to change. There is always room for improvement, especially in the entertainment and nightclub industry, so making time to get real feedback is important. As your event improves, more people will turn up, which means that you will make more profit, which in turn can be spent making the event bigger and better, this will come full cycle if you follow this advice.