Being a business owner and working on your start up can really be a dream come true, but it is also extremely stressful and lots of things can go wrong. It's been said that 80% of new start up businesses actually go bust within the first two years of opening, and with so many people having the same ideas, opening the same kind of businesses, shops or cafe's etc. it really is a dog-eat-dog world. So, what can you do to make yourself and your business one of the top 20% who can hold up their heads and say that they are a success? With most businesses operating within a saturated market, it can almost be like shouting in a crowded room and not being able to be heard. So what can you do to cut above the noise and make sure that your business is seen and heard? Here are some simple steps to get you notices and to make sure that you are getting yourself in front of the right people.
Think about this, you're walking past a food stall, or you're shopping in a supermarket and you get offered a free sample or a voucher. Theres nothing more satisfying than a freebie and there's nothing that people will respond better to than a business who gives something for nothing. Obviously giving out free food isn't built on the premise of "something for nothing", it's to build brand awareness and to allow potential customers to sample your product. As a new business offering out free branded cupcakes to your business really helps to start the very beginning of a business relationship with potential clients and customers. Traditional marketing can be simple yet effective, and it is a rarity that people will turn down a free sweet treat!
Host Networking Events:
Networking events are a great opportunity to put a face to the brand you are building, and will allow you to brush shoulders with some of the most influential people that can make your business a success. As well as speaking to people, allowing them to get to understand your policies and your principles, and also allowing them to get to know the person behind the brand, it is also a great opportunity to subtly get inside their heads with subliminal personal branding. Offering merchandise such as branded mugs, personalised wristbands and pens will keep you at the forefront of their mind without even thinking about it.
Digital marketing is one of the most beneficial things that your business can invest in. If you have an online presence, then more people will be able to find your business online. Having the right digital strategy can really help to build up brand awareness and can help you to bring in new customers and clients along the way! A lot of businesses turn to social media as a way to build brand awareness, as social media accounts are free and easy to use. These can really help to give your business a voice and help to build your personal brand.
These are simple yet effective ways that you can make potential customers and clients more aware of your business, which will lead to more sales and enquiries and will help you on your way to business success.