The summer months are soon to back with us, and that means one of the best seasons is almost back – festival season! There are fewer events which people enjoy more than a nice sunny day out at a festival. There are a number of popular festivals which take place each year attracting tens of thousands of fans, and then there are also the smaller food & drink or music festivals which attract smaller numbers of people. These smaller festivals are a great opportunity for a business to promote their company – especially if they are relevant to the festival (e.g. a guitar shop at a music festival). With that in mind, take a look at points below for why advertising with lanyards at a festival can be beneficial to your business.
Reach a Wide Range of Audiences
The way your lanyard is used at the festival is up to you, it can either be given out to customers when they purchase one of your products, or you can sponsor the festival and have the organisers print your brand name/logo on the lanyard.
For most festivals, you would be forgiven for presuming that the majority of the attendees will be teenagers or people in their early 20’s. However, a lot of festivals attract a wide range of different people – meaning that your lanyards will receive a very high reach.
This can be a fantastic way to reach the people you want to, as well as being a way to gain a better insight into whether other consumers may be interested in your businesses offering.
If you choose to utilise lanyards by putting your brand on the lanyards which are used as part of the festival, then you may get the advantage of famous people sporting the brand. Often, the famous people will be given VIP passes which they will wear around their neck with a lanyard. This is beneficial to your business because it is extremely likely that there will be pictures taken of the celebrities which will find its way into newspapers and social media websites – which is a lot of extra publicity for your business.
Another great thing about festivals, whether they’re of the world-famous variety or the more local family friendly type, is that they are special events. There are lots of memories made, and people love to have a keepsake, with the best option often being the ticket or lanyard.
Any branded lanyards from the event are likely to be kept by lots of people, and the company names printed on lanyards used at a festival will likely be remembered fondly, simply by association with the event.